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Field notes for operators.
Strategy, operations, marketing, and the unsexy plumbing behind a working independent restaurant — written from what we're seeing across the platform, not what the trade press is talking about this week.
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- Operations
Read your Google Business Profile insights like a P&L
GBP gives you a free, daily-updated dashboard that most operators glance at once a quarter. Here is how to read it as a working operational signal.
9 min read - Operations
Your first week after switching to direct ordering
A week-by-week plan for the operational changes that actually compound — from staff handoff scripts to the SMS template you should send your top 200 customers.
11 min read - Strategy
The hidden cost of "free" restaurant tech
Free websites, free POS, free ordering. Each one is paying for itself off your data, your customer relationship, or your margin. Here is how to read the trade.
8 min read